3D printed furniture
Experimental visual direction for Crème Atelier. Campaign imagery built around the brand's two defining qualities: color as statement and form as signature.
Client
Self-initiated for Crème Atelier
Location
Stockholm
Year
2026
Services
Crème Atelier makes 3D printed lighting and furniture in Stockholm. Their objects have two things that are immediately theirs: a saturated, deliberate color palette and a sinuous organic form that no other production method could make. The visual work was built to put both front and centre.
Color as statement. Form as signature.
The chair was taken out of any interior and placed in landscape : Norwegian mountains, glacial lakes, open fields. The coral pink form against ancient green and grey makes the object impossible to ignore. Several colorways scattered across a hillside turn the product into an argument for why the color palette matters.
The lamps were placed in interiors with strong existing character : dark tile, marble, deep green furniture, vintage rugs. Settings that could compete with the object and instead amplify it. The cream and yellow organic forms show the lamps doing what they're designed to do: hold their own somewhere that already has opinions.
Objects with a point of view, placed somewhere that proves it.
Each project begins with a scene, a space, a light, a material context built specifically around the object.
Not a backdrop, but a world that gives the product a reason to exist the way it does.
