Gisel Paris
Campaign visuals for GISEL: handcrafted bags made for warm places, slow afternoons, and the texture of summer.
Client
Gisel Paris / My BC Agency
Location
Paris, France
Year
2026
Services
Creative Direction / Campaign Concept / Art Direction
GISEL makes bags with the material honesty of soemthing handmade, woven, knotted, tactile. The brief was imagery that matched that quality: unhurried, sun-warm, and grounded in the places these objects actually belong.
Made for somewhere worth going.
Natural materials photographed in natural light. Net bags against stone, terracotta, citrus - the textures of a Mediterranean summer. The styling stays close to how people actually carry these objects: casually, purposefully, as part of the day rather than separate from it.
The campaign gives equal weight to the bag and the setting. Neither is decoration for the other. Stone steps, coastal greenery, warm stone walls. The locations are chosen because they share something with the material of the object itself.
"We wanted images that looked like how the bag actually feels to carry. They got it."
Warm, textural, unhurried. Imagery for a brand that makes things meant to be used and worn well
