Gisel x BIBA Magazine
A Riviera-summer visual series for Gisel Paris and BIBA Magazine, built to work as a magazine teaser and as the print design for 20,000 gift-bracelet cards.
Client
Gisel Paris
Location
France
Year
2026
Services
Creative Direction / Campaign Concept / Art Direction
Every July, BIBA gives its readers something to unwrap: this year, a Gisel Paris resin bracelet, four colourways, attached to a card inside 20,000 copies of the magazine. KIOSK built the imagery around that object.
The image is the packaging.
The concept was Riviera summer reduced to its essentials. Sun-warmed skin, stacked colour, coastline. Each frame was built around the four bracelets without breaking the single mood: same light, same stretch of shore, different wrist.
The series moves along one stretch of coastline - a white linen shirt against turquoise water, a striped towel on hot sand, a yellow gingham wrap, bare feet and an anklet at the end of the day. Each frame stacks the resin bracelets with what a Gisel girl already wears: thin gold rings, a fine chain, sunglasses pushed up into her hair. Riviera, but rendered the way a feed remembers it — saturated, close, a little overexposed.
"Bright, stacked, made for summer."
Gisel x BIBA turns a magazine freebie into something worth keeping - 20,000 readers, one bracelet each, and a summer that fits on a wrist.
