Magma
Two exploratory creative directions for MAGMA CPH, a Copenhagen silversmith studio whose name alone points to the material world the brand inhabits.
Client
Self-initiated- MAGMA
Location
Copenhagen, Denmark
Year
2024
Services
MAGMA CPH makes silver jewellery rooted in geological transformation. Starting from the brand's own reference world, Kiosk developed two distinct visual directions, each using natural materials not as backdrop but as the conceptual engine the jewellery responds to.
The material is the brief.
The first direction follows the geology of the name. Charred wood, lava stone, ash, water - materials shaped by extreme heat and time. Silver against these surfaces reads harder, older, more permanent. The contrast between cast metal and raw geological matter is where the brand starts to mean something.
The second direction moves from geological to bodily. Ice, wax, skin, red liquid - materials that are alive and in process. The jewellery becomes part of a different kind of transformation: urgent, warm, human. Two different arguments for the same object.
The product in conversation with something it shouldn't be near. That's where the brand starts to mean something.
Two directions, one brand, showing that MAGMA's material language is rich enough to sustain multiple visual worlds.
